![]() ![]() On the Marketing Cloud side, Salesforce aims to head this off by letting teams share insights on marketing channel performance from both Marketing Cloud and Datorama directly in Slack. And 33% of employees say the ability to collaborate makes them more loyal. According to Salesforce, 86% of employees and executives cite ineffective communication as the reason for workplace failures. Marketing Cloud and Analyticsįailures in communication can have an impact on bottom lines. Meanwhile, Swarming and Expert Finder, two new features in Service Cloud, create a Slack channel for service teams to collaborate on high-priority cases and automatically identify experts to add to a swarm channel based on availability, capacity, and skills. The new rooms unify files, conversations, and data in one place, letting reps and partners onboard accounts by accessing the rooms’ histories and joining in to help close a deal.Ī complimentary new feature called “Automated daily briefs” provides reps with a daily list of tasks, meetings, priority deals, and changes to Salesforce records within Sales Cloud. To address the challenges, Salesforce is introducing “Account” and “Deal” Slack rooms to Sales Cloud, which the company says will allow sales teams to interact around a customer deal cycle. A similar number of workers said that their ability to collaborate improved a little or a lot, with 5% characterizing virtual collaboration as more difficult than in-person collaboration. According to a recent FlexJobs survey, approximately a third of workers who made the transition from in-person to remote work during the pandemic said that their collaboration remained as strong as it was in person, while 29% felt that “some” things can be more difficult. One of the reasons some employers avoided remote work pre-pandemic is concerns around worker productivity and their ability to collaborate with distributed team members. “Our guiding principles to build these Slack-rirst solutions were to make them multiplayer, lightweight, and quick prioritizing integrations that help a user get work done and stay in their natural flow.” We saw a special opportunity to bring two companies and products together,” Rob Seaman, SVP of product management at Salesforce, told VentureBeat via email. “The way people work together has fundamentally changed, so we’re bringing the power of Salesforce … directly into Slack to meet people where they already are. And it’s poised for further growth - 90% of companies plan to combine remote and onsite work through collaboration tools going forward, according to McKinsey. Slack, which went public on the New York Stock Exchange last June, has more than 3 million subscribers across 43% of Fortune 100 businesses. Salesforce first announced that it would acquire Slack in December 2020 for $27.7 billion, a purchase widely seen as a play for a workplace collaboration market experiencing pandemic-accelerated expansion. Slack for Good’s strategic grant-making will now be integrated into the Salesforce Foundation, and starting this fall, Slack employees will be able to participate in Salesforce’s Volunteer Time Off program. ![]() Slack also announced that it’s donating $54 million to the Salesforce Foundation as part of its Slack for Good commitment to increase the number of historically underrepresented peoples in the technology industry. The enhancements are designed to connect employees, customers, and partners in a single platform, Salesforce says, with the ultimate goal of helping to close deals, resolve cases, and optimize sales campaigns. ![]() Learn more about the opportunities here.įollowing the Slack acquisition closing on July 21, Salesforce today announced the first set of its features that integrate Slack’s products, including Sales Cloud, Service Cloud, Marketing Cloud, and Tableau. Are you ready to bring more awareness to your brand? Consider becoming a sponsor for The AI Impact Tour. ![]()
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